UFC FIGHT NIGHT: SEATTLE
SOCIAL MEDIA
We created video and photo assets specifically for social media to drive narrrative alongside the 'Brand' of Navajo Stirling during fight week.Below are the extra assets that we released in between the YouTube videos that extended the story and helped people engage with the brand.Content Type: Short Cinematic
Purpose: The purpose of this short cinematic was to drive hype for the fight. Released alongside our final YouTube video, the short and snapping editing pace alongside the narrative of why Nav has the upper hand is a small narrative push alongside a high-quality visual. Entirely shot and edited in-house.
Content Type: Instagram Carousel Post (‘The Story So Far’)
Purpose: Using a collection of images, videos, and quotes to retell Nav’s career in an engaging format that people can quickly digest.
Design: The design of this carousel was to create a cohesive feel throughout the entire post.
Content Type: Photo Recaps
Purpose: To recap pivotal moments throughout the week that give an insight into outside of the traditional training/media of fight week. Photo is a quick and easy way to keep engagement at the forefront whilst editing longer form video throughout the week.
These images above are a few examples of how we capialised on that during Seattle fight week. EG Podcast shoot with Freestylebender, Visiting the grave of Bruce Lee in Seattle and training sessions throughout the week.
VIDEO
Video during fight week is utilized to tell the story of fight week in a linear fashion. Every activity from training, media and weigh ins is captured to put the viewer in the shoes of the fighter.We drive traffic via Instagram reel cut downs to YouTube to maximize on the hype of fight week.PHOTO
The approach to photo during fight week is to capture moments of significance and post daily to keep engagement high and show fans the day to day movement throughout the week.
